A voice-of-customer system for Product
Product hears from customers through three layers of retelling, weeks late.
A voice-of-customer system gives Product a direct, current view: three running lists in the customers’ own words, each item tied to the accounts behind it and their revenue. What they are asking for. What they struggle with. What they would pay for.
The trace: requests confirmed by paying customers are the leading indicator. Adoption of what ships and expansion revenue follow. Revenue is where it lands, and profit when the roadmap stops building what nobody asked for.
Product still decides the roadmap, now with evidence behind each call.
When did Product last hear a customer say what they would pay for?